REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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Despite its relatively low volumes, in Ducati was considered one of the most efficient manufacturers in the industry also thanks to the standardization of its products. With gavteti thanmonthly hits andemails received per year, the Internet was for the company a powerful interface with its customers.

He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Ducati was one step from going bankrupt when, in Septembera majority vucati in the company was acquired by the Texas Pacific Group, an American private equity firm.

Case study of Ducati by peck lah on Prezi

Others, especially engineers in the racing division, were fascinated by the idea of entering the Grand Prix Championship, the prestigious competition from which Ducati was still absent.

Touring bikes were larger motorcycles equipped for longer rides and greater comfort.

Well, in this situation, instead of fixing the roof, I decided to build the museum. By applying Japanese production techniques, Triumph had recently gained a reputation for making virtually unbreakable bikes. The first phase consisted of taking control of distribution and marketing in strategic markets by establishing totally owned sales and marketing subsidiaries. Greater availability of parts the catalogue gavdtti from 10, items in to gavftti, items inimproved distribution, and revised pricing policy resulted in a considerable increase in the contribution of spare parts to total revenues.


giovaanni Prototype as if you are right. Typically, the introduction of new entry-level models e. Favorite Posts A million reasons why I like the process of change, not success per se.

Harley-Davidson competed in the touring and custom market segments, and with one model — the — in the Naked sub-segment of the sport market.

These companies competed on technological innovation and price, but were not as strong in the cruiser market, where Harley had a stronger appeal. Suzuki was Japan’s 1 minicar producer. The Turnaround Program Ducati was founded on July 4,when Antonio Cavalieri Ducati and his three sons established one of the first Italian operations of radios and electrical components. Stamp out errors of omission. Categories designing innovating leading marketing meta metacool.

The number of motorcycles produced per worker increased from 76 in to 87 in By continuing sucati this page, you agree to abide by these terms.

Giovanni M. Gavetti | Professor of Business Administration | Harvard University | Academic Room

The market and market research were unknown to them. The satellites represented activities, some of them totally new, that were held together by the same goal of creating the intangible attributes that, according to Minoli, would have made Ducati something more than a unique motorcycle. The motorcycle was the center of this system. The racing circuit encompassed a number of different competitions, the most important of which were the Grand Prix with the cc, cc, and cc categories and the Superbike Championship with bikes ranging from cc to 1, cc.

Gavetti, Giovanni, and Jan W. Grok the gestalt of teams Killing good ideas is a good idea Only a few firms, such as Triumph, increased their level of vertical integration. Excluding research activities carried out in the racing division, in the company spent around 3. As a consequence, most of them had a highly flexible, streamlined production structure. It sent the right signal to the company.


Leading motorcycle firms throughout the world also implemented Japanese manufacturing techniques, including Just-in-Time and Materials as Needed production in order to respond more readily to market fluctuations, optimize production levels, and improve quality.

From Motorcycle Mechanic to MBA

None of the new hires had previous experience with the motorcycle industry. The accessories and apparel business was comprised of three categories of products. Relative to the other major motorcycle producers, Harley had a more modest global presence. These motorcycles were characterized by an upright ergonomics, thickly padded seats, soft shocks, and superior sturdiness.

Listed below are links to weblogs that reference Ducati at the d. With the exception of a small number of longterm supply contracts for components, Ducati had only short-term contracts with its suppliers. It offered bikes for road riding, motorcross, and everything in between.

Cruisers were big motorcycles with an upright riding position. The Internet is first of all a great instrument to communicate to our virtual visitors our racing and Italian identity. Minoli was planning to speak in a course taught by Giovanni Gavettiassociate professor of business administration, who previously authored a case study on the Italian motorcycle company. Leadership and Strategic Impact. Celebrate errors of commission.